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Apple Music

Brands
Music
Playground →Docs

Apple Music's top 10 nearest neighbors span musicians, TV channels, a magazine, a TV show, an athlete, and a technology brand — no single subcategory dominates, and the scores compress into a narrow band from 0.96 down to 0.92, the hallmark of a flat shape.

The two highest-scoring neighbors are Rita Ora (0.96) and Black Eyed Peas (0.95), both Musicians and Bands — the same subcategory as Apple Music itself. But the resemblance to its own kind stops there. MTV (0.94) and MTV Music UK (0.92) are TV Channels; XBIZ (0.93) is a Magazine; Warner Bros. TV (0.93) is a TV Show; Lamar Odom (0.92) is an Athlete; and Google Play (0.92) and Samsung Electronics (0.92) are Technology brands. Jessica Alba (0.92) rounds out the ten as an Actor. That means only two of the ten neighbors share Apple Music's own Music subcategory, while the remaining eight are drawn from six different subcategories across Celebrities, Marketing Channels, and Brands. The cluster has no dominant pole — it is genuinely mixed, with music-adjacent TV channels sitting alongside a sports personality, a consumer electronics giant, and a trade magazine at nearly identical similarity scores.

The flat, cross-kind shape suggests Apple Music's audience is defined less by a music-specific identity than by a broad, mainstream consumer profile that overlaps with entertainment media, celebrity culture, and technology at roughly equal weight.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "applemusic", "title": "Apple Music", "category": "Brands", "subcategory": "Music", "resolved": "applemusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ritaora", "title": "Rita Ora", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9584, "drivers": [ "N03", "Q02", "Q08", "Q04", "O04" ] }, { "handle": "bep", "title": "Black Eyed Peas", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9484, "drivers": [ "N03", "Q08", "Q02", "O04", "Q04" ] }, { "handle": "mtv", "title": "MTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9355, "drivers": [ "N03", "Q02", "Q08", "O04", "Q04" ] }, { "handle": "xbiz", "title": "XBIZ", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9304, "drivers": [ "N03", "O04", "Q08", "Q05", "Q02" ] }, { "handle": "warnerbrostv", "title": "Warner Bros. TV", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9304, "drivers": [ "N03", "Q08", "Q05", "Q01", "O04" ] }, { "handle": "reallamarodom", "title": "Lamar Odom", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9244, "drivers": [ "N03", "Q02", "O04", "Q08", "Q04" ] }, { "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "similarity": 0.9212, "drivers": [ "N03", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "samsung", "title": "Samsung Electronics", "category": "Brands", "subcategory": "Technology", "similarity": 0.9211, "drivers": [ "N03", "Q02", "Q08", "O04", "Q04" ] }, { "handle": "jessicaalba", "title": "Jessica Alba", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9203, "drivers": [ "N03", "Q08", "P03", "Q04", "Q02" ] }, { "handle": "mtvmusicuk", "title": "MTV Music UK", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9186, "drivers": [ "N03", "Q02", "Q04", "Q08", "Q05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: