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Aristegui Noticias

Marketing Channels
News Publishers
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El Universal anchors one end of Aristegui Noticias's top 10 at 0.9957 — the only other news publisher in the set — but the second-highest neighbor is Bad Bunny at 0.9760, a musician whose audience shape sits closer to this news outlet than any sports channel or TV show does. That gap between a fellow news publisher and a Latin pop act defines the two-peak structure here.

Below those two, the remaining eight neighbors are almost entirely sports and Spanish-language television. Athletes Canelo Alvarez (0.9611) and Neymar Jr (0.9361) sit alongside TV channels TUDN USA (0.9395), ESPN Deportes (0.9289), and DAZN Boxing (0.9251), with Real Madrid C.F. (0.9217) rounding out the cluster. El Gordo y La Flaca (0.9534), a TV show, and a technology brand (0.9526) also appear, but the dominant subcategory pattern across positions three through ten is sports media and athletes. No other news publisher appears in the top 10 besides El Universal.

The shape reveals an audience that bridges a concentrated journalism readership with a much broader Spanish-language sports and entertainment viewership — two distinct neighborhoods sharing the same audience composition.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "aristeguionline", "title": "Aristegui Noticias", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "aristeguionline", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "el_universal_mx", "title": "El Universal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9957, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "sanbenito", "title": "Bad Bunny", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.976, "drivers": [ "P02", "P06", "P04", "P03", "E03" ] }, { "handle": "canelo", "title": "Canelo Alvarez", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9611, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "elgordoylaflaca", "title": "El Gordo y La Flaca", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9534, "drivers": [ "P02", "P04", "P06", "E04", "P03" ] }, { "handle": "jbalvin", "title": "Sonos", "category": "Brands", "subcategory": "Technology", "similarity": 0.9526, "drivers": [ "P02", "P06", "P04", "E04", "P03" ] }, { "handle": "tudnusa", "title": "TUDN USA", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9395, "drivers": [ "P04", "P02", "P06", "P03", "E03" ] }, { "handle": "neymarjr", "title": "Neymar Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9361, "drivers": [ "P02", "P06", "P04", "P03", "E03" ] }, { "handle": "espndeportes", "title": "ESPN Deportes", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9289, "drivers": [ "P02", "P04", "P06", "P03", "E03" ] }, { "handle": "daznboxing", "title": "DAZN Boxing", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9251, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "realmadrid", "title": "Real Madrid C.F.", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9217, "drivers": [ "P02", "P06", "P04", "E03", "E04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: