Playground →
True North Energy, a gas station brand, sits at 0.85 — well above every other neighbor in Associated Bank's top 10, a gap that defines the spike shape of this audience graph. No other bank appears in the top 10; the nearest fellow bank, Central Bank, lands at position 11 in the broader data and is not among the ten closest neighbors shown here.
The top 10 break down across gas stations, grocery, sporting goods, coffee, and home goods — a cross-kind cluster with no single dominant subcategory. Family Fare (0.76) and Dunham's Sports (0.76) are the second and third closest neighbors, followed by Aroma Joe's (0.73) and EZ Mart (0.73). Suzuki (0.72), classified under Motorcycles, and Flooring America (0.72), a Home Goods and Furnishings retailer, round out the upper tier. Meijer Gas Station (0.71), Meijer (0.71), and Habitat for Humanity ReStore (0.71) complete the ten. The subcategory mix — gas stations, general grocery, sporting goods, coffee, motorcycles, home goods, and thrift — points to a Midwest-regional, everyday-errand audience profile rather than a financial-services one.
The spike at True North Energy, combined with the absence of other banks in the top 10, suggests Associated Bank's audience is shaped more by where its customers shop and fuel up than by which financial institutions they also follow.
