Playground →
At 0.80, Tennessee Football is the strongest pull in Associated Grocers' top 10 — and it isn't another grocery store. The shape is two-peak: a sports-and-entertainment cluster anchored by Tennessee Football competes with a second neighborhood built around regional financial services, and the audience bridges both.
The first peak groups around Southern regional identity. Tennessee Football (0.80) leads, followed closely by Workout Anytime (0.79) and Dollywood (0.79) — a gym chain and a destination attraction, both rooted in the same regional footprint. Bojangles' (0.77) and Jack's Family Restaurants (0.75) extend the pattern into casual dining, rounding out a cluster of subcategories — Sports Teams, Fitness Centers, Destinations, Casual Dining — that share a Southern regional audience shape rather than a grocery one.
The second peak is financial. Simmons Bank (0.78), 1st Franklin Financial (0.75), and Trust Mark (0.74) all appear in the top 10, making Banks the most represented subcategory by count. That three regional banks cluster this tightly alongside a sports team and a theme park points to a consistent underlying audience — one that Associated Grocers shares across categories that have nothing to do with grocery retail.
Only one neighbor in the top 10 shares Associated Grocers' own subcategory: SHOP 'n SAVE Supermarkets at 0.70, the lowest-scoring entry in the set.
The shape reveals an audience defined less by grocery shopping behavior than by a specific regional and cultural profile that spans sports fandom, community banking, and Southern leisure.
