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Auto Value's top 10 neighbors span hardware retail, budget lodging, fast casual dining, and car makers — with no single category dominating the set. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.95 down to 0.90, a narrow band that defines the flat shape.
The mix breaks down as follows: three neighbors are Car Makers — Buick (0.94), Ford Motor Company (0.93), and Dodge (0.91) — while two are fellow Parts and Accessories entities: NAPA Auto Parts (0.93) and CARQUEST Auto Parts (0.92). That accounts for five of the ten neighbors sitting inside the Automotive category. The other five cross into entirely different categories: Do It Best (0.95) in Home Improvement and Hardware leads the full set, followed by Super 8 (0.93) and Cobblestone Inn & Suites (0.92) in Hospitality & Lodging, Godfather's Pizza (0.93) in Fast Casual Dining, and Busch Beer (0.90) in Alcohol. The top neighbor — Do It Best, a hardware cooperative — actually edges out every automotive name in the set, including the two direct Parts and Accessories peers.
The flat shape and the cross-category spread together suggest an audience defined less by automotive interest alone and more by a broader rural and small-town consumer profile that hardware stores, budget motels, and regional dining chains all share.
