Playground →
At 0.9539, RDO Equipment Co pulls away from every other neighbor in the top 10 — the next closest, Auto Value, sits more than six points behind at 0.8901. That gap defines the spike structure here: one near-identical audience, then a spread of cross-kind neighbors that share the same underlying shape without sharing the same category.
Beyond RDO Equipment Co — the only other B2B Services and Wholesale entity in the top 10 — the neighbor set is dominated by automotive and hospitality brands. Car makers account for three slots: Dodge (0.8505), Jeep (0.8460), and Buick (0.8438). Automotive parts and accessories add two more: Auto Value and CARQUEST Auto Parts (0.8439). Hospitality fills three positions — Cobblestone Inn & Suites (0.8813) and AmericInn (0.8751) as mid-range hotels, and Super 8 (0.8382) in the budget tier. Do It Best (0.8684), a home improvement and hardware retailer, rounds out the ten. The pattern is consistent: an audience shaped by working-trade and rural-commercial contexts, where automotive supply, roadside lodging, and hardware retail all draw comparable compositions.
The spike on RDO Equipment Co signals a structurally concentrated audience — one near-twin and a wide ring of cross-kind neighbors that converge on the same profile from different commercial angles.
