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Back to the Future™

Brands
Movie Franchises
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The two strongest pulls in Back to the Future™'s top 10 sit in entirely different corners of the entertainment landscape: Riot Games at 0.66 and Disney D23 at 0.65 — a game developer and a fan community account — forming a genuine two-peak structure that defines this franchise's audience shape.

The gaming cluster is the more densely populated of the two. Riot Games (0.66) and Blizzard Entertainment (0.61) are both Game Developers; ESPN Esports (0.61) and Niantic, Inc. (0.60) extend the reach into esports media and mobile gaming. Four of the top six neighbors trace directly to gaming. The second peak runs through organized fandom and theme-park destinations: Disney D23 (0.65) is a Fan Account, and Universal Studios Hollywood (0.62) is a Destination — both pointing to an audience that engages with IP at the level of events, parks, and collector culture. Los Angeles Angels (0.59), a Sports Team, rounds out the top seven and sits closer to the gaming cluster in score than to either peak's anchor.

Notably, no other Movie Franchise appears in the top 10 — Back to the Future™'s own subcategory is entirely absent from its nearest neighbors — which means the audience shape here is defined not by other films but by the overlap between competitive gaming communities and dedicated franchise fandom.

The overall picture is an audience that bridges two distinct enthusiast cultures: competitive and mobile gaming on one side, theme-park and IP fandom on the other.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
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