Match of the Day Audience Graph • Social Signal

The top 10 splits cleanly into two neighborhoods: UK sports media on one side, and British general-audience broadcasting on the other — with the gap between them telling the real story.

The sports-media cluster anchors the upper end. BBC Radio 5 Live leads at 0.86, followed immediately by talkSPORT at 0.85 and Sky Sports at 0.85. All three are sports-oriented broadcast channels — two Podcasts and Radio, one TV Channel — and together they form the tightest band in the set. Gary Lineker (0.82), an Athlete, sits just below them, reinforcing the football-media core.

Then the second peak: Have I Got News For You at 0.81 is the only other TV Show in the top 10 and the entry point for a broader British broadcasting cluster that continues with Football on BT Sport (0.79), Sky Sports News (0.79), LADbible (0.78), ITV (0.78), and SPORTbible (0.77). This second group mixes TV Channels, a Website, and a News Publisher — a more diffuse, general-UK-media shape rather than a pure sports-radio one.

The two-peak structure means Match of the Day's audience isn't simply "sports fans." It bridges a dedicated sports-broadcast following and a wider mainstream British TV and digital-media audience — two distinct compositions that happen to converge on the same programme.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/bbcmotd

{ "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "bbcmotd", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "bbc5live", "title": "BBC Radio 5 Live", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8586, "drivers": [ "L01", "N03", "F04", "J05", "A06" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8535, "drivers": [ "F04", "N03", "L01", "A04", "K02" ] }, { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.851, "drivers": [ "N03", "F04", "L01", "I02", "K02" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8193, "drivers": [ "F04", "L01", "N03", "A04", "I02" ] }, { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8056, "drivers": [ "N03", "F04", "L01", "I02", "J05" ] }, { "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7933, "drivers": [ "F04", "N03", "L01", "Q02", "I02" ] }, { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7899, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "ladbible", "title": "LADbible", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.776, "drivers": [ "F04", "L01", "I02", "A06", "K02" ] }, { "handle": "itv", "title": "ITV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7754, "drivers": [ "F04", "N03", "L01", "J05", "K02" ] }, { "handle": "sportbible", "title": "SPORTbible", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7749, "drivers": [ "F04", "N03", "L01", "K02", "I02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/bbcmotd

Match of the Day

Nearest neighbors by audience shape

Raw data