Playground →
Beachbody's top 10 nearest neighbors span fitness brands, NFL-adjacent athletes, a country radio channel, a golf brand, and a sports website — no single category dominates, which is the defining structural fact of a broad-shape audience.
The three closest neighbors are all Fitness-subcategory brands from the same ecosystem: Team Beachbody at 0.87, Shakeology at 0.78, and P90X at 0.77. These three form a tight same-kind cluster at the top. Below them, the neighbor set shifts sharply away from fitness. Mark Schlereth (0.77) and Kurt Warner (0.73) are both Athletes — specifically former NFL players — and Cris Collinsworth (0.69) adds a third athlete at the bottom of the top 10. NFLTradeRumors.co (0.71), a Websites-subcategory channel, reinforces the football-adjacent pull. Kyle Brandt (0.69), a TV Personality, and SiriusXM The Highway (0.69), a Podcasts and Radio channel, extend the neighbor set further into sports-media and mainstream entertainment. Callaway Golf (0.69) is the one Fitness-subcategory neighbor outside the Beachbody product family, pointing toward a recreational-sports overlap.
The pattern is a fitness core surrounded by a broad sports-media orbit — an audience that looks like home exercisers who also consume NFL content and mainstream sports radio at comparable rates.
