Playground →
Bellator MMA's ten nearest neighbors span musicians, actors, fictional superheroes, and a model — with only two entries, UFC (0.95) and Jon Jones (0.93), drawn from combat sports at all. The remaining eight positions belong to subcategories with no direct connection to fighting: musicians and bands, actors, a TV personality, and a model.
The shape is flat. Scores compress into a narrow band from 0.95 down to 0.92, with no single neighbor pulling decisively ahead. FOX Sports: UFC sits at 0.94, Iron Man at 0.94, Linkin Park at 0.93, Demi Lovato at 0.93, and Selena Gomez at 0.93 — all within a point of each other. Victoria Justice (0.93), Kylie Jenner (0.92), and Kendall Jenner (0.92) round out the set. The dominant subcategory in the top 10 is musicians and bands (three entries), followed by actors (one) and fictional characters (one). No other sports brand appears in the top 10.
What this reveals is an audience whose shape is defined less by combat sports fandom than by a broad, mainstream pop-culture footprint — one that overlaps as readily with superhero franchises and pop musicians as it does with the UFC itself.
