Playground →
Papa Murphy's (0.68) and Porters (0.67) sit at the two poles of Black Bear Diner's nearest audience neighborhood — a QSR pizza chain and a convenience store — signaling that this audience bridges two distinct behavioral clusters rather than clustering tightly around one kind of entity.
The shape is two-peak. The first cluster runs through food-service brands: Papa Murphy's at 0.68, Carl's Jr. at 0.65, Capriotti's Sandwich Shop at 0.64, Dutch Bros Coffee at 0.63, and fellow casual-dining brands Teriyaki Madness (0.64) and Round Table Pizza (0.63). Notably, QSR brands (three neighbors) outnumber Casual Dining peers (two) in the top 10, suggesting the audience overlaps more with fast-service formats than with direct category peers. The second cluster is more eclectic: Porters (0.67) and ShopRite Pharmacy (0.65) represent everyday-errand retail, while Vegas Golden Knights (0.63) and America's Tire (0.62) pull in a regional sports and automotive thread. These four non-restaurant neighbors span three different categories — Convenience & Fuel, Retail, Organizations, and Automotive — pointing to an audience whose shape is defined as much by practical, place-based consumption habits as by dining preferences.
The overall picture is an audience that looks like a regional, everyday-errand consumer: comfortable across food formats from QSR to casual dining, and equally at home with convenience retail, pharmacy stops, and local sports fandom.
