Playground →
At 0.96, Jon Morosi sits closer to Bob Nightengale than any other neighbor — but the two-peak shape means the top 10 don't form a single tight cluster. A second, distinct neighborhood pulls the audience toward baseball analytics and reference destinations, bridging beat reporters and data-first properties.
The first peak is a dense band of baseball journalists. Jon Morosi (0.96), Ken Rosenthal (0.94), Jeff Passan (0.93), Jon Heyman (0.92), and Jayson Stark (0.91) are all Journalists by subcategory — the same kind as Nightengale himself. The second peak is the analytics and reference tier: Baseball Reference (0.93, Sports brand) and Baseball Prospectus (0.92) and FanGraphs Baseball (0.91), both Websites. These two clusters sit at nearly the same similarity level, which is what produces the two-peak structure. Peter Gammons (0.91, Journalist) and Buster Olney (0.89, Journalist) round out the top 10, keeping the journalist count at seven of ten neighbors — with the remaining three being the analytics/reference properties.
The shape reveals an audience that is simultaneously loyal to the traditional beat-reporter circuit and deeply engaged with statistical and analytical baseball media — two habits that travel together in this readership.
