The BOB & TOM Show Audience Graph • Social Signal

The top 10 neighbors for The BOB & TOM Show span five distinct subcategories — QSR, Sports Teams, Athletes, TV Channels, and Entertainment Platforms — with no single type dominating and scores compressed into a narrow band from 0.87 to 0.92. That tight spread is the defining structural fact: no one neighbor pulls away from the pack.

The two highest-scoring neighbors are Wings Etc. (0.92) and the St. Louis Cardinals (0.91), followed immediately by athlete Matt Carpenter (0.91) and regional sports channel FOX Sports Midwest (0.91). Arby's (0.90) rounds out the top five. The presence of a QSR chain as the single closest neighbor — ahead of any sports team or athlete — is the most structurally notable detail in the set.

Tallying the full top 10: three are Athletes (Matt Carpenter, Randall Cobb, Pat McAfee), two are Sports Teams (St. Louis Cardinals, Indianapolis Colts), two are QSR (Wings Etc., Arby's), one is a TV Channel (FOX Sports Midwest), one is an Entertainment Platform (FloRacing), and one is Casual Dining (Perkins Restaurant & Bakery). No other Podcasts and Radio entity appears in the top 10. The mix — Midwest sports franchises, athletes with strong regional followings, and casual food brands — points to an audience whose shape is defined by sports-adjacent, middle-American consumption patterns rather than by the radio/podcast format itself.

The flat shape here reflects an audience that is broadly shared across a recognizable regional and sporting ecosystem, with no single neighbor acting as a structural anchor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/bobandtom

{ "handle": "bobandtom", "title": "The BOB & TOM Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "bobandtom", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wings-etc", "title": "Wings Etc.", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.9173, "drivers": [ "L02", "F03", "O01", "O02", "M03" ] }, { "handle": "cardinals", "title": "St. Louis Cardinals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9113, "drivers": [ "L02", "M03", "F03", "O01", "O02" ] }, { "handle": "mattcarp13", "title": "Matt Carpenter", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9112, "drivers": [ "L02", "M03", "F03", "O01", "O02" ] }, { "handle": "fsmidwest", "title": "FOX Sports Midwest", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9054, "drivers": [ "L02", "M03", "O01", "F03", "O02" ] }, { "handle": "arby-s", "title": "Arby's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8983, "drivers": [ "L02", "M03", "F03", "O02", "O01" ] }, { "handle": "rcobb18", "title": "Randall Cobb", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8921, "drivers": [ "L02", "F03", "O01", "N04", "M03" ] }, { "handle": "patmcafeeshow", "title": "Pat McAfee", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8873, "drivers": [ "L02", "F03", "O01", "O02", "M03" ] }, { "handle": "colts", "title": "Indianapolis Colts", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8866, "drivers": [ "O02", "L02", "O03", "F03", "M03" ] }, { "handle": "floracing", "title": "FloRacing", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.875, "drivers": [ "L02", "O01", "M03", "O02", "F03" ] }, { "handle": "perkins-restaurant-and-bakery", "title": "Perkins Restaurant & Bakery", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8716, "drivers": [ "L02", "F03", "O01", "O02", "M03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/bobandtom

The BOB & TOM Show

Nearest neighbors by audience shape

Raw data