Playground →
Apparel dominates the nearest audiences for Boutique & Specialized Lodging — not other hotels. Six of the top 10 neighbors by similarity are apparel brands, spanning general, women's, and accessories subcategories, while only three are fellow lodging properties.
The shape is broad: scores run from 0.95 down to 0.89 with no single neighbor pulling far ahead of the rest. Autograph Collection Hotels leads at 0.95 and Four Seasons Hotels and Resorts follows at 0.94 — both Luxury Hotels, not Boutique and Specialized Lodging — making them the closest lodging neighbors but not same-subcategory peers. Then the list pivots immediately to apparel: Tommy Bahama at 0.92, Saint Laurent at 0.91, vineyard vines at 0.91, and Gucci at 0.91. Curio Collection, another Luxury Hotels property, sits at 0.91 as well, followed by J Mclaughlin at 0.90 and Ralph Lauren at 0.90 — both apparel. The lone non-apparel, non-lodging entry in the top 10 is The Northern Trust Company, a bank, at 0.89. Notably, no other Boutique and Specialized Lodging property appears in the top 10; the nearest same-subcategory neighbor sits outside this set entirely.
The pattern points to an audience whose shape is defined less by lodging category than by an affinity for premium lifestyle brands — luxury hotels and upscale apparel drawing from the same compositional pool.
