Playground →
At 0.89, NFL on ESPN is the strongest pull in B/R Gridiron's top 10 — and the neighbor set splits cleanly into two clusters that together define the audience's shape.
The shape is two-peak. The first cluster is NFL broadcast infrastructure: NFL on ESPN (0.89), NFL Network (0.87), Sunday Night Football (0.84), NFL on CBS (0.83), and FOX Sports: NFL (0.83) — all TV shows or TV channels dedicated to professional football coverage. These five neighbors form a tight band of NFL broadcast properties, suggesting the audience overlaps heavily with viewers who follow the game across every major television outlet. The second cluster is sports digital media: NFL (0.83, a Sports League), Around The NFL (0.82), Bleacher Report (0.82), SportsNation (0.81), and Russell Wilson (0.81, an Athlete). Bleacher Report is the only other Website in the top 10 — B/R Gridiron's parent property — sitting at 0.82 and anchoring the digital side of the bridge. Russell Wilson is the lone Athlete in the top 10, arriving at the lower edge of the set and signaling that individual player followings begin to enter the picture at that threshold.
The two-peak structure reveals an audience that straddles linear NFL television and sports digital media, with no daylight between the two — the same people appear to consume both.
