Playground →
Sports media journalists dominate Buffalo Trace's nearest audiences — a cross-kind pattern that runs deeper than the bourbon neighbors sitting alongside them.
The shape here is broad: scores range from 0.93 down to 0.84 across the top 10, with no single neighbor pulling far ahead of the pack. Woodford Reserve leads at 0.93, the strongest signal and the only fellow alcohol brand in the top three. But positions two through four belong to sports journalists: Jay Bilas at 0.89, Andy Katz at 0.89, and Joe Lunardi at 0.89 — all three college basketball media figures whose audiences happen to look nearly identical to Buffalo Trace's. Four Roses Bourbon at 0.88 and Pat Forde at 0.87 continue the alternating pattern of bourbon brands and sports journalists that defines the top 10. Rounding out the set are TV personalities Erin Andrews at 0.87 and Sam Ponder at 0.86, journalist Todd McShay at 0.85, and Scott Van Pelt at 0.84. Tallying the subcategories: four journalists, two TV personalities, three alcohol brands, and one professional — no athletes appear in the top 10, and the non-alcohol neighbors are overwhelmingly sports media figures rather than food, lifestyle, or entertainment entities.
The audience Buffalo Trace shares with college basketball analysts and football draft reporters is the structural story here: this is a bourbon whose audience composition mirrors the sports-media-consuming public more than it mirrors any single category.
