Playground →
At 0.9918 and 0.9833 respectively, Matt Carpenter and FOX Sports Midwest form two nearly equal peaks in the St. Louis Cardinals' similarity graph — a player-follower cluster and a regional broadcast audience sitting side by side at the top.
The shape is two-peak, and the gap between those two leaders and the rest of the top 10 is meaningful. After Carpenter and FOX Sports Midwest, scores step down to Randall Cobb at 0.93, Arby's at 0.92, and St. Louis Blues at 0.92 — the only other Sports Team in the top 10. The Cardinals' own subcategory is otherwise largely absent from the set; the neighbor mix is dominated instead by Athletes (Carpenter, Cobb, and Pat McAfee at 0.91) alongside a spread of food and drink brands — Bob Evans at 0.89, Natural Light at 0.88 — and the radio/podcast property The BOB & TOM Show at 0.91. FloRacing, an entertainment platform, rounds out the ten at 0.87. The cross-kind character of the set is notable: only one neighbor shares the Cardinals' Sports Teams subcategory, while athletes, casual dining, alcohol, and regional media each claim a position.
The two-peak structure suggests this audience is simultaneously anchored to a specific player identity and to a regional broadcast habit — two distinct gravitational pulls that together define the Cardinals' audience shape.
