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EastWest Bank sits at 0.97 — the strongest pull in Cathay Bank's top 10 — but the second peak is just as telling: 99 Ranch Market, a general grocery store, lands at 0.95, making this a two-neighborhood audience map anchored by a fellow bank on one side and a grocery chain on the other.
The shape is two-peak, and the split is clean. The bank cluster is represented almost entirely by EastWest Bank alone — no other bank appears in the top 10. The food-and-dining cluster, by contrast, is dense: Lee's Sandwiches (0.93), H Mart (0.92), Jollibee (0.92), and Paris Baguette (0.89) all follow in close succession. Subcategory-wise, the top 10 breaks down as one bank, two general grocery stores, two fast casual dining, one QSR, one bakeries/desserts, one juice and smoothies, one fast casual, and one QSR — overwhelmingly restaurants and food retail. The grocery neighbors (99 Ranch Market, H Mart) and the restaurant neighbors (Lee's Sandwiches, Jollibee, Paris Baguette, Quickly, L&L Hawaiian Barbecue, Sharetea, Jamba) collectively represent Asian-American and Pacific-oriented food brands — a consistent subcategory thread running through positions 2 through 10.
The audience shape here is defined less by banking behavior than by a specific food-retail ecosystem, with a single banking peer as the lone structural anchor on the financial side.
