Playground →
Kevin Love at 0.90 and the Cleveland Browns at 0.90 form two nearly equal peaks at the top of the Cavaliers' similarity graph — one an individual athlete, one a fellow Cleveland sports team — and that split defines the shape of this audience.
The top 10 neighbors break into two clear clusters. The first is athletes (subcategory: Athletes): Kevin Love (0.90), Antonio Brown (0.86), Cardale Jones (0.86), Le'Veon Bell (0.85), and Jarvis Landry (0.84) — all individual players, and notably four of the five are NFL-associated rather than NBA. The second cluster is Sports Teams: the Cleveland Browns (0.90), the Cleveland Indians (0.84), and the Detroit Lions (0.82). The Cavaliers' own subcategory — Sports Teams — accounts for three of the ten neighbors, while Athletes account for five. The remaining two are the Pro Football Hall of Fame (0.82), a Destination, and Mike Tomlin (0.80), a Professional. No marketing channels, media brands, or non-sports entities appear in the top 10.
The football lean is the structural surprise: despite being an NBA franchise, the Cavaliers' nearest audiences are shaped heavily by NFL players and NFL-adjacent teams, pointing to a regional sports fan base that follows the sport broadly rather than one sport exclusively.
