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CBC News

Marketing Channels
News Publishers
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CBC News draws audiences that span an unusually wide range of entity types — news publishers sit alongside politicians, TV shows, consumer brands, and government accounts, with no single category dominating the neighbor set.

The shape is broad, and the scores reflect it: CBC News Alerts leads at 0.92, the only neighbor that pulls clearly ahead of the pack. After that, the curve flattens quickly. Deb Haaland (0.86) and the US Department of the Interior (0.84) sit just below ABC News (0.84), meaning a politician and a federal agency match CBC News's audience shape almost as closely as a direct news-publisher peer. That cross-kind pattern continues throughout the top 10: Project Runway (0.82) and Veep (0.81) are TV shows; Honest Tea (0.80) is a beverage brand; Men's Journal (0.79) is a magazine; Mazie Hirono (0.79) is a second politician; and CTV News (0.77) is the only other Canadian news publisher in the top 10. Tallying subcategories across the ten neighbors: three are News Publishers, two are TV Shows, two are Politicians, one is a Government account, one is a Magazine, and one is a Beverage brand. No single subcategory commands the set.

The breadth of that mix — news, government, entertainment, consumer goods — suggests CBC News's audience is shaped less by a tight editorial niche than by a broadly distributed, cross-interest profile that overlaps with many different kinds of entities at once.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbcnews", "title": "CBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cbcnews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "cbcalerts", "title": "CBC News Alerts", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9181, "drivers": [ "N03", "J02", "A02", "I01", "G01" ] }, { "handle": "deb4congressnm", "title": "Deb Haaland", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8602, "drivers": [ "N03", "A02", "G03", "G01", "I01" ] }, { "handle": "interior", "title": "US Department of the Interior", "category": "Organizations", "subcategory": "Government", "similarity": 0.8408, "drivers": [ "N03", "P02", "A02", "G01", "G03" ] }, { "handle": "abcnews", "title": "ABC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8406, "drivers": [ "N03", "A02", "G01", "I01", "G03" ] }, { "handle": "projectrunway", "title": "Project Runway", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8179, "drivers": [ "N03", "J02", "I01", "A02", "G01" ] }, { "handle": "veephbo", "title": "Veep", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.812, "drivers": [ "N03", "A02", "G01", "G03", "I01" ] }, { "handle": "honesttea", "title": "Honest Tea", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8003, "drivers": [ "N03", "A02", "G01", "I01", "G03" ] }, { "handle": "mensjournal", "title": "Men's Journal", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7938, "drivers": [ "N03", "A02", "G01", "J02", "G03" ] }, { "handle": "maziehirono", "title": "Mazie Hirono", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7908, "drivers": [ "N03", "A02", "J02", "G01", "G03" ] }, { "handle": "ctvnews", "title": "CTV News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.769, "drivers": [ "N03", "J02", "A02", "P02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: