CBS Sports Audience Graph • Social Signal

Two neighbors sit at nearly identical scores at the top of CBS Sports' similarity data, and they point in different directions: ESPN Radio (0.92) anchors one cluster, while NCAA March Madness (0.92) anchors another — a radio/podcast orbit and a college basketball orbit pulling the audience shape in two distinct directions simultaneously.

The shape is classified as two-peak, and the data supports it cleanly. The radio-and-podcast cluster includes ESPN Radio at 0.92 and, further down, Keyshawn, JWill & Zubin at 0.80 — sports talk audio formats that share CBS Sports' audience composition. The college basketball cluster runs through NCAA March Madness (0.92), NCAA (0.89), March Madness TV (0.88), and Bleacher Report CBB (0.87), a tight grouping of college hoops properties. Between those two poles sit athletes-turned-analysts — Cris Collinsworth (0.89), Mark Schlereth (0.85), and Jay Williams (0.85) — all subcategorized as Athletes, reinforcing the football-and-basketball dual axis. Jay Bilas (0.86) is the lone Journalist in the top 10. The one structural outlier is Dos Equis Man (0.85), a Brands/Alcohol entity whose audience shape nonetheless aligns closely with this sports-media cluster.

CBS Sports' top 10 reveals an audience that bridges live college basketball coverage and sports talk audio, with former athletes as the connective tissue between the two.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbssports

{ "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "cbssports", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "espnradio", "title": "ESPN Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9172, "drivers": [ "N03", "P02", "I01", "E06", "P04" ] }, { "handle": "marchmadness", "title": "NCAA March Madness", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9163, "drivers": [ "N03", "I01", "P02", "P03", "E06" ] }, { "handle": "ncaa", "title": "NCAA", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8874, "drivers": [ "N03", "P02", "I01", "P03", "A06" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8861, "drivers": [ "N03", "P02", "I01", "P03", "P06" ] }, { "handle": "marchmadnesstv", "title": "March Madness TV", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8805, "drivers": [ "N03", "A06", "P02", "I01", "E06" ] }, { "handle": "br_cbb", "title": "Bleacher Report CBB", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8679, "drivers": [ "N03", "P02", "P03", "B03", "P04" ] }, { "handle": "jaybilas", "title": "Jay Bilas", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8562, "drivers": [ "P02", "E06", "N03", "P03", "I01" ] }, { "handle": "markschlereth", "title": "Mark Schlereth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8538, "drivers": [ "N03", "P02", "I01", "P03", "E06" ] }, { "handle": "doseqiusman", "title": "Dos Equis Man", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.8495, "drivers": [ "N03", "P02", "A06", "E06", "P03" ] }, { "handle": "realjaywilliams", "title": "Jay Williams", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8479, "drivers": [ "N03", "P02", "P04", "E06", "P06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbssports

CBS Sports

Nearest neighbors by audience shape

Raw data