CBS Sports HQ Audience Graph • Social Signal

Three former athletes — Randy Moss, Cris Carter, and Cris Collinsworth — sit inside CBS Sports HQ's top 10 nearest neighbors, making athletes the single most common subcategory in the set despite CBS Sports HQ being a TV channel itself.

The shape is broad: similarity scores descend gradually from 0.78 down to 0.66, with no single neighbor pulling far ahead of the rest. CBS Sports leads at 0.78 and NBC Sports follows at 0.74 — the only two fellow TV channels in the top 10. After them, the neighbor set fans out across subcategories: FanDuel (Sports brand, 0.72) and BetMGM (Entertainment Platforms, 0.66) represent the sports-wagering space, while ESPN Radio (0.70) and Sporting News (0.67) add a radio and news-publishing presence. NCAA March Madness rounds out the set at 0.67 as the lone TV show. The cross-kind composition — athletes, wagering brands, a radio property, a news publisher, and a tournament franchise alongside two rival TV channels — points to an audience defined less by loyalty to a single broadcast format and more by broad, multi-platform sports consumption.

The broad shape here reflects an audience that moves fluidly across sports media formats rather than clustering tightly around any one of them.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbssportshq

{ "handle": "cbssportshq", "title": "CBS Sports HQ", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "cbssportshq", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7783, "drivers": [ "N03", "P02", "F04", "I01", "E06" ] }, { "handle": "nbcsports", "title": "NBC Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.744, "drivers": [ "F04", "N03", "P02", "E06", "I01" ] }, { "handle": "fanduel", "title": "FanDuel", "category": "Brands", "subcategory": "Sports", "similarity": 0.7248, "drivers": [ "N03", "F04", "P02", "O03", "E06" ] }, { "handle": "espnradio", "title": "ESPN Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7005, "drivers": [ "N03", "P02", "I01", "E06", "F04" ] }, { "handle": "randymoss", "title": "Randy Moss", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6852, "drivers": [ "N03", "F04", "P02", "I01", "Q01" ] }, { "handle": "sportingnews", "title": "Sporting News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6698, "drivers": [ "F04", "P02", "P04", "E06", "I01" ] }, { "handle": "marchmadness", "title": "NCAA March Madness", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6692, "drivers": [ "N03", "I01", "Q01", "P02", "E06" ] }, { "handle": "criscarter80", "title": "Cris Carter", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6661, "drivers": [ "N03", "P02", "I01", "E06", "Q01" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6651, "drivers": [ "N03", "F04", "P02", "I01", "Q01" ] }, { "handle": "betmgm", "title": "BetMGM", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.6614, "drivers": [ "P02", "N03", "O03", "I01", "P04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbssportshq

CBS Sports HQ

Nearest neighbors by audience shape

Raw data