Charley's Audience Graph • Social Signal

At 0.89, Navy Federal Credit Union is the strongest pull in Charley's top 10 — a financial institution, not a restaurant. That cross-kind lead, paired with GNC (General Nutrition Centers) at 0.86 and The Exchange at 0.85, signals the two-peak structure: one cluster anchored in military-affiliated services, a second in health and nutrition retail.

The military cluster is the more dominant of the two. Navy Federal Credit Union (0.89), The Exchange (0.85), ArmyTimes (0.84), Military Times (0.79), U.S. Army (0.77), Military.com (0.77), Navy Times (0.76), and Stars and Stripes (0.74) account for eight of the ten neighbors — spanning credit unions, government organizations, news publishers, and a general apparel retailer, all with strong military-community ties. The second peak is the health and nutrition pair: GNC (0.86) and Health & Nutrition Stores (0.81), both classified as Health and Nutrition Stores under Fitness & Wellness. No other QSR appears in the top 10; Charley's own subcategory is entirely absent from its nearest neighbors.

The shape reveals an audience defined far more by community affiliation — specifically military and fitness-oriented households — than by fast-food consumption patterns alone.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/charley-s

{ "handle": "charley-s", "title": "Charley's", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "charley-s", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "navy-federal-credit-union", "title": "Navy Federal Credit Union", "category": "Financial", "subcategory": "Credit Unions", "similarity": 0.886, "drivers": [ "F04", "M01", "N03", "K01", "N02" ] }, { "handle": "gnc-general-nutrition-centers", "title": "GNC (General Nutrition Centers)", "category": "Fitness & Wellness", "subcategory": "Health and Nutrition Stores", "similarity": 0.8575, "drivers": [ "F04", "M01", "N03", "K01", "N02" ] }, { "handle": "exchange", "title": "The Exchange", "category": "Apparel", "subcategory": "General", "similarity": 0.8451, "drivers": [ "F04", "N03", "K01", "M01", "N01" ] }, { "handle": "armytimes", "title": "ArmyTimes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8372, "drivers": [ "F04", "N03", "A06", "E02", "L02" ] }, { "handle": "health-and-nutrition-stores", "title": "Health & Nutrition Stores", "category": "Fitness & Wellness", "subcategory": "Health and Nutrition Stores", "similarity": 0.8072, "drivers": [ "F04", "M01", "N03", "K01", "N02" ] }, { "handle": "militarytimes", "title": "Military Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7854, "drivers": [ "F04", "M01", "L02", "A06", "N01" ] }, { "handle": "usarmy", "title": "U.S. Army", "category": "Organizations", "subcategory": "Government", "similarity": 0.7747, "drivers": [ "F04", "J02", "L02", "G01", "A06" ] }, { "handle": "militarydotcom", "title": "Military.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7726, "drivers": [ "F04", "A06", "L02", "F02", "J01" ] }, { "handle": "navytimes", "title": "Navy Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.757, "drivers": [ "F04", "N03", "L02", "E02", "Q07" ] }, { "handle": "starsandstripes", "title": "Stars and Stripes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7422, "drivers": [ "F04", "N03", "E02", "M01", "L02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/charley-s

Charley's

Nearest neighbors by audience shape

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