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At 0.85, Sam's Club Fuel Center — a gas station — sits above every restaurant in Cheddar's Scratch Kitchen's top 10, making it the stronger audience signal than any casual dining peer. That cross-kind result defines the two-peak structure here: one cluster built around the Sam's Club ecosystem, another around familiar sit-down chains.
The restaurant cluster is dense and consistent. Bubba's 33 (0.83), Olive Garden (0.82), Red Lobster (0.79), Logan's Roadhouse (0.78), and Texas Roadhouse (0.78) are all Casual Dining subcategory matches — the audience shape overlaps heavily with the broader mid-tier sit-down segment. Village Inn (0.77) extends that cluster toward family-style dining. The second peak is retail-and-fuel: alongside Sam's Club Fuel Center, Sam's Club itself (0.79, Big Box Retailers) scores nearly as high as Red Lobster, placing a membership warehouse store in direct competition with casual dining chains for audience resemblance. pOpshelf (0.77, Discount Stores) reinforces this value-retail thread. Rounding out the top 10, McAlister's Deli (0.75, Fast Casual Dining) is the only non-Casual Dining restaurant in the set.
The two-peak shape signals an audience that organizes its behavior around both sit-down dining and value-oriented retail and fuel stops — two distinct consumption patterns sharing the same underlying audience composition.
