Kansas City Chiefs Audience Graph • Social Signal

Travis Kelce sits at 0.98 — the single strongest pull in the Kansas City Chiefs' top 10 — but the two-peak shape means a second, structurally distinct cluster also shapes this audience, anchored by Midwestern regional brands rather than football figures.

The first peak is tightly sports-focused. Travis Kelce (0.98), Kansas City Royals (0.95), Ty Hill (0.93), and Patrick Mahomes II (0.92) form a dense athlete-and-sports-team cluster — three Athletes and one fellow Sports Team, all within a narrow band at the top. The Chiefs' own subcategory (Sports Teams) is represented by the Royals, and the neighbor set overall skews heavily toward Athletes: five of the top 10 carry that subcategory.

The second peak is where the shape gets interesting. Jimmy John's (0.88), Scooter's Coffee and Yogurt (0.86), Hy-Vee (0.86), and Pat McAfee (0.85) pull the neighbor set away from pure sports fandom and toward a Midwestern regional consumer footprint — a QSR chain, a regional coffee brand, a Midwest grocery chain, and a sports media personality. Herd w/Colin Cowherd (0.85) and Reed Timmer (0.84) round out the ten, adding a sports talk TV show and a TV personality to the mix.

The two-peak structure reveals an audience that is simultaneously a tight Kansas City sports community and a broader Midwestern consumer base — two overlapping shapes that don't fully collapse into one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/chiefs

{ "handle": "chiefs", "title": "Kansas City Chiefs", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "chiefs", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "tkelce", "title": "Travis Kelce", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9796, "drivers": [ "M01", "B04", "L02", "B03", "E06" ] }, { "handle": "royals", "title": "Kansas City Royals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9518, "drivers": [ "M01", "L02", "B04", "B03", "F03" ] }, { "handle": "cheetah", "title": "Ty Hill", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9268, "drivers": [ "M01", "L02", "B04", "F03", "E06" ] }, { "handle": "patrickmahomes", "title": "Patrick Mahomes II", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9184, "drivers": [ "M01", "B04", "L02", "P01", "E06" ] }, { "handle": "jimmyjohns", "title": "Jimmy John's", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8807, "drivers": [ "M01", "L02", "F03", "I01", "E06" ] }, { "handle": "scooter-s-coffee-yogurt", "title": "Scooter’s Coffee and Yogurt", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.864, "drivers": [ "M01", "L02", "F03", "O01", "B03" ] }, { "handle": "hyvee", "title": "Hy-Vee", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.8563, "drivers": [ "M01", "L02", "F03", "B04", "B03" ] }, { "handle": "patmcafeeshow", "title": "Pat McAfee", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8501, "drivers": [ "L02", "M01", "B04", "F03", "B03" ] }, { "handle": "theherd", "title": "Herd w/Colin Cowherd", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8469, "drivers": [ "L02", "M01", "I01", "B03", "A02" ] }, { "handle": "reedtimmeraccu", "title": "Reed Timmer", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8435, "drivers": [ "M01", "L02", "E06", "I01", "B04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/chiefs

Kansas City Chiefs

Nearest neighbors by audience shape

Raw data