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Graeter's Ice Cream (0.88) and Duluth Trading (0.86) form two distinct poles in City Barbeque's top 10 — a regional dessert brand and a workwear apparel label — signaling that this audience bridges two separate neighborhoods rather than clustering tightly around one.
The shape is two-peak. Graeter's Ice Cream at 0.88 is the single strongest pull, followed closely by Duluth Trading at 0.86 and Pure Hockey at 0.85. Those three represent three different categories — Bakeries Desserts and Confectioneries, Apparel, and Sporting Goods and Outdoor Gear — and that cross-category spread defines the cluster's character. The remaining top 10 neighbors extend the pattern: Lady Jane's Haircuts For Men (0.83, Hair Salons and Barber Shops), Fresh Thyme (0.83, General Grocery Stores), and BIBIBOP Asian Grill (0.83, Casual Dining) round out a set that spans services, grocery, and food. Only two of the top 10 neighbors share City Barbeque's own subcategory of Casual Dining — BIBIBOP Asian Grill at 0.83 and Taziki's at 0.81 — meaning the majority of the audience overlap comes from outside the restaurant category entirely. Sporting goods retailers (Pure Hockey, 0.85; Play It Again Sports, 0.82) and service businesses (Lady Jane's, 0.83) are as prominent as fellow dining brands.
The overall picture is an audience that looks less like a restaurant-loyal crowd and more like a broad Midwestern consumer base that shops across categories — active, service-oriented, and regionally anchored.
