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Politicians and TV personalities dominate Cleveland Clinic's nearest audiences — not other health systems. Across the top 10 neighbors, similarity scores range from 0.87 down to 0.82, with no single neighbor pulling far ahead of the rest, a pattern consistent with the broad shape classification.
John Kasich leads at 0.87, followed by TV personalities Willie Geist (0.86) and Natalie Morales (0.84), journalist Lester Holt (0.83), and politician Tim Ryan (0.83). The subcategory breakdown across the top 10 is striking: four Politicians, three TV Personalities, one Journalist, one Home Improvement and Hardware retailer (Sherwin-Williams, 0.83), and one Research Organization — Mayo Clinic at 0.82, the only fellow Research Organization in the top 10. The cluster is anchored in political and broadcast media figures, with Savannah Guthrie (0.83) and Hoda Kotb (0.83) rounding out the TV Personalities contingent. Sherwin-Williams is the lone non-media, non-political entry, and its presence at 0.83 is as strong as several of the news figures.
The absence of other health systems — Mayo Clinic aside — and the concentration of politicians and morning-news personalities suggests Cleveland Clinic's audience is shaped less by health-seeking behavior than by a broader civic and mainstream-media orientation.
