Playground →
Clorox's nearest audiences span food brands, restaurants, department stores, and TV shows — a broad consumer-goods cluster with no single dominant neighbor and no standout gap between positions one and ten.
The shape is flat: scores compress from 0.92 at the top down to 0.90 by position ten, with no neighbor pulling meaningfully ahead of the rest. The two closest matches are JCPenney (social) (0.92) and Kmart (0.91), both Department Stores, followed by Pillsbury (0.91) and Big Lots (0.91), representing Food and Grocery and Superstores respectively. Frito-Lay N. America (0.91) and Wheat Thins (0.90) extend the Food cluster, while Red Lobster (0.90) and Quaker Oats (0.90) add Restaurant and Food neighbors. Outback Steakhouse (0.90) and Breyers (0.90) round out the ten, the latter being the only Sweets subcategory in the top 10.
Tallying the top 10 by subcategory: Food (3), Restaurant (2), Department Stores (2), Grocery and Superstores (1), Sweets (1), and Food again via Quaker — the cluster is dominated by everyday consumables and value retail. Notably, no other Home brand — Clorox's own subcategory — appears in the top 10, meaning the audience shape Clorox shares most closely belongs to food and dining brands rather than household products peers.
This flat, cross-category pattern points to a broad mainstream consumer audience whose shape is defined less by product type than by a consistent everyday-spending profile.
