Playground →
At 0.89, CBS Sports is the strongest pull in Cris Collinsworth's top 10 — and the shape flag marks this as a two-peak structure, meaning a second distinct neighborhood sits alongside it. That second anchor is Mark Schlereth at 0.88, a fellow Athlete by subcategory, creating a clear bridge between broadcast sports media and former-player voices.
The top 10 breaks into two recognizable clusters. The media-channel side includes CBS Sports (0.89), NBC Sports EDGE Betting (0.87), ESPN Radio (0.85), and March Madness TV (0.83) — spanning TV Channels, Websites, Podcasts and Radio, and TV Shows. The athlete-and-personality side includes Mark Schlereth (0.88), Zach Boychuk (0.82), and Kyle Brandt (0.83, TV Personalities). Collinsworth's own subcategory — Athletes — accounts for two of the ten neighbors (Schlereth and Boychuk), meaning the audience is shaped at least as much by sports media channels and TV personalities as by fellow athletes. One neighbor stands apart from both clusters: Callaway Golf (0.82, Fitness brand), the only non-sports-media, non-athlete entry in the top 10, pointing to a golf-adjacent thread running through this audience.
The two-peak structure reveals an audience that moves between broadcast sports consumption and former-player commentary, with a secondary pull toward golf-adjacent content.
