Playground →
Two neighbors pull nearly equal weight at the top of the Indianapolis Colts' similarity graph, and they point in opposite directions: Indiana Pacers at 0.95 and Jim Irsay at 0.94 form a genuine two-peak structure, with the rest of the top 10 trailing by a meaningful gap.
The Pacers represent the Indiana sports-fan cluster — an audience whose shape is defined by geographic loyalty as much as sport. The BOB & TOM Show (0.89), a Podcasts and Radio entry, sits third, signaling that this audience overlaps with Midwest regional media consumers, not just sports followers. Cincinnati Bengals (0.89) and Brandon Phillips (0.88) extend the pattern into Ohio-market sports fandom, while IndyCar on NBC (0.88) adds a motorsport dimension that is distinctly Indianapolis-coded. Cardale Jones (0.87), Cincinnati Reds (0.87), Ohio State Football (0.87), and Ohio State Buckeyes (0.86) round out the top 10, all Sports Teams subcategory entries anchored in the Indiana-Ohio corridor.
The Irsay peak is the more structurally interesting one: an individual classified as an Athlete pulling nearly as high as the Pacers suggests that a meaningful portion of this audience follows the franchise through its owner's personal presence, not just the team account. Eight of the top 10 neighbors are Sports Teams or Athletes; the two exceptions — BOB & TOM and IndyCar on NBC — both carry strong regional identity, reinforcing that geography is the binding force across both peaks.
This is a regionally concentrated audience whose shape is defined by the Indiana-Ohio sports corridor and a dual attachment to both the franchise and its owner.
