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The top 10 neighbors for CORT span five distinct categories — moving and storage, transport and logistics, hotels, technology, and furniture retail — with no single cluster dominating, which is the defining feature of a broad audience shape.
Public Storage leads at 0.76, followed by DHL Express at 0.74 and Microsoft Stories and News at 0.73. Extended Stay America sits at 0.73 as well, and Transport & Logistics rounds out the top five at 0.72. The subcategory breakdown across all ten is telling: Moving and Storage (Public Storage), Transport and Logistics (DHL Express, Transport & Logistics), Mid-range Hotels (Extended Stay America), Technology (Microsoft Stories and News, Dropbox, Google Developers, Google), and Furniture Stores (IKEA, 0.70). CORT's own subcategory — Home Goods and Furnishings — has no direct match in the top 10; IKEA is the nearest neighbor by kind, but its subcategory is Furniture Stores, not Home Goods and Furnishings, making it a partial rather than exact match.
The cross-kind spread here is the structural story: the audience that follows CORT also tracks logistics providers, extended-stay lodging, and enterprise technology brands at nearly equal weights. That mix points to a transient, professionally mobile audience — people navigating relocation cycles — rather than a home-décor browsing audience, which is what a tighter cluster around furniture and home goods retailers would suggest.
