The top 10 for Courier Journal splits cleanly into two neighborhoods: Cincinnati sports and Kentucky bourbon. On one side, Cincinnati Reds (0.83) and Cincinnati Bengals (0.82) sit at the very top, joined by athletes Brandon Phillips (0.82) and AJ Green (0.81), the Cincinnati Zoo (0.80), and Kentucky Basketball (0.76) with its coach John Calipari (0.78). On the other, three bourbon brands — Four Roses (0.81), Maker's Mark (0.79), and Woodford Reserve (0.78) — form a tight alcohol cluster that rivals the sports group in score. Similarity here measures audience composition, not subject matter; these neighbors share the shape of who reads Courier Journal, not what they cover.
The two-peak structure is the defining feature: neither cluster dominates the other. The sports side is broader (six of the top 10 entries), but the bourbon trio holds scores nearly as high as the top sports teams. No other news publishers appear in the top 10, meaning the audience shape Courier Journal shares most closely belongs to regional sports franchises and Kentucky distillers rather than peer publications.
This pattern points to an audience anchored in a specific regional identity — one where Cincinnati pro sports, University of Kentucky athletics, and the Kentucky bourbon trail occupy the same cultural space.