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The top 10 neighbors for Courtyard by Marriott span five distinct subcategories — and four of them have nothing to do with hotels.
The shape is broad: scores run from 0.98 down to 0.92 across the top 10, with no single dominant neighbor and no sharp drop-off. Residence Inn by Marriott leads at 0.98, followed by Embassy Suites Hotels at 0.95 and DoubleTree by Hilton at 0.94 — all Mid-range Hotels, the same subcategory as Courtyard itself. Homewood Suites by Hilton at 0.93 rounds out the hotel cluster. That's four fellow Mid-range Hotels in the top 10, plus Marriott Hotels at 0.92 representing the Luxury Hotels subcategory.
The more structurally notable finding is what fills the remaining five slots. FedEx (Transport and Logistics, 0.93) sits at position four — ahead of Homewood Suites — making it the highest-scoring non-hotel neighbor in the set. Fine Dining & Luxury Eateries (0.93), TED Talks (Education, 0.92), Avis Rent A Car (Car Rental, 0.92), and Hilton Garden Inn (Mid-range Hotels, 0.92) complete the top 10. The cross-kind neighbors — a logistics company, a fine dining category, an education organization, and a car rental brand — all score within two points of the hotel cluster, suggesting the audience shape here is defined less by lodging preference alone and more by a broader business-travel and professional-life profile that pulls in adjacent service categories at nearly equal weight.
The broad shape, with its compressed score range and mixed subcategory composition, points to an audience whose overlap extends well beyond the hotel competitive set.
