Playground →
Four of CrossFit's ten nearest neighbors by audience shape are golf properties — Callaway Golf (0.69), Mizuno Golf North America (0.66), Rickie Fowler (0.66), and Scotty Cameron (0.65) — a cross-sport overlap that sits alongside the fitness brands one might expect.
The shape here is broad: similarity scores descend gradually from Rogue Fitness at 0.90 down to TaylorMade Golf at 0.65, with no sharp drop-off between positions two and ten. Rogue Fitness is the clear anchor — its 0.90 score is well above the rest of the set — and The CrossFit Games follows at 0.80, the only TV show subcategory in the top 10. Below those two, the neighbor set splits between fitness brands (Callaway Golf and TaylorMade Golf both carry a Fitness subcategory alongside Rogue) and the golf cluster named above. Jocko Willink (Professionals, 0.68) and Sporting Goods & Outdoor Gear retail (0.67) round out the set, with Torrid (Womens Apparel, 0.66) as the one neighbor with no obvious fitness or sport connection in its subcategory.
The overall picture is an audience that overlaps broadly across active-lifestyle and sport-adjacent brands rather than concentrating tightly within a single fitness niche — with golf, in particular, accounting for a disproportionate share of the nearest neighbors.
