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Crown Trophy's top 10 neighbors span six different subcategories with no single type dominating — the hallmark of a flat audience shape where scores compress into a narrow band from 0.83 down to 0.80.
The mix reads as mainstream suburban retail and services. Panera Bread leads at 0.83, the only casual dining entry in the top 10, followed closely by two sporting goods retailers: Dick's Sporting Goods at 0.82 and Pure Hockey at 0.82. Optometry (0.82) and The Men's Wearhouse (0.82) round out the top five, representing services and men's apparel respectively. The only neighbor sharing Crown Trophy's own subcategory — Hobbies Gifts and Crafts — is the category aggregate Hobbies, Gifts & Crafts at 0.81, with Michaels Stores appearing further back at 0.78. That means the top 10 is largely cross-kind: a trophy retailer whose nearest audiences are shaped more by casual dining, sporting goods, optometry, and men's formalwear than by craft and gift retail peers. La-Z-Boy (0.81), Pearle Vision (0.81), Destination XL (0.80), and Untappd (0.80) complete the set, adding furniture, a second optometry brand, men's apparel, and an alcohol app — a range that underscores how broadly distributed this audience shape is.
The flat structure here points to an audience that overlaps with a wide swath of everyday, errand-driven American consumer life rather than clustering tightly around any single retail niche.
