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Bloomberg Crypto

Marketing Channels
News Publishers
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Bloomberg Crypto's top 10 neighbors span tech personalities, websites, news publishers, and a travel brand — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.95 (Vitalik Buterin) down to 0.93 (Bloomberg Technology), a range of just two percentage points across ten positions. That compression means no structural anchor — the audience overlaps broadly with a tech-and-finance media cluster rather than concentrating around any one entity. Tallying the subcategories: five of the ten neighbors are Websites (The Verge, Techmeme, AngelList, Product Hunt, TechCrunch), two are Tech Personalities (Vitalik Buterin, Jack Dorsey), one is a News Publisher (Bloomberg Quicktake), one is a Travel brand (Airbnb), and one is a Website subcategory under Bloomberg's own family (Bloomberg Technology). Bloomberg Crypto shares its own subcategory — News Publishers — with only one neighbor in the top 10, Bloomberg Quicktake at 0.93. The dominant neighbor kind is tech-oriented websites and personalities, not fellow news publishers.

The presence of Airbnb at 0.93 — a travel brand with no editorial overlap — underscores that audience shape here is driven by a tech-savvy, startup-adjacent profile rather than by subject matter alone.

The flat distribution across websites, tech personalities, and a stray travel brand points to an audience defined more by a professional tech orientation than by any single content category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "crypto", "title": "Bloomberg Crypto", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "crypto", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vitalikbuterin", "title": "Vitalik Buterin", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9519, "drivers": [ "A02", "G01", "G03", "A06", "E06" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9444, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9369, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "airbnb", "title": "Airbnb", "category": "Brands", "subcategory": "Travel", "similarity": 0.9341, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9332, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "angellist", "title": "AngelList", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9331, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "producthunt", "title": "Product Hunt", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9307, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "quicktake", "title": "Bloomberg Quicktake", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9305, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9298, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "technology", "title": "Bloomberg Technology", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9295, "drivers": [ "A02", "G01", "G03", "E06", "I01" ] } ] }
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