Playground →
Six of the top 10 neighbors are individual athletes — and all six are former or current Cubs players. Anthony Rizzo leads at 0.97, followed by Kris Bryant at 0.96, Jake Arrieta at 0.95, Kyle Schwarber at 0.95, Javier Báez at 0.94, and David Ross at 0.93. That cluster forms the first peak in a two-peak structure: an audience tightly bound to the Cubs' own roster identity.
The second, lower peak is where the shape gets more interesting. PointsBet Sportsbook (0.82) and Joe Maddon (0.81) sit just below the athlete cluster, followed by Chicago Bears (0.78) and Big Ten Network (0.78). This second tier is a mix of a sports-betting brand, a Professionals-subcategory figure, a fellow Chicago sports team, and a regional college sports channel — a broader Midwestern sports-fan profile that extends well beyond baseball. Nick Swardson (0.78) is the only comedian in the top 10, a minor outlier against an otherwise sports-saturated set. No other Sports Teams subcategory entity appears in the top 10 besides the Bears.
The two-peak structure reveals an audience that is simultaneously hyper-specific — organized around individual Cubs players — and regionally broad, overlapping with the general Midwestern multi-sport fan base that follows football, college athletics, and sports wagering.
