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CVS Pharmacy's top 10 nearest neighbors span six different subcategories — Professionals, Telecommunications, Athletes, Tools and Resources, Technology, Entertainment Platforms, Websites, Podcasts and Radio, Grocery and Superstores, and Department Stores — with no single type dominating the set.
The shape is flat: scores run from 0.89 at the top to 0.85 at the bottom, a range of only four points across ten neighbors. John Legere leads at 0.89, a Professionals-subcategory celebrity, followed closely by Comcast Business at 0.89 (Telecommunications) and KalaniBallFree at 0.88 (Athletes). Crowdfire (Tools and Resources, 0.87) and YouTube Creators (Technology, 0.86) round out the top five. The one neighbor sharing CVS's own subcategory — Grocery and Superstores — is Walgreens at 0.85, sitting ninth in the set. That placement is notable: the most obvious category peer ranks near the bottom of the top 10, while a telecom brand, a social media management tool, and a professional-category celebrity all sit above it. The mix also includes YouTube (Entertainment Platforms, 0.86), GoFundMe (Websites, 0.86), iHeartRadio (Podcasts and Radio, 0.86), and Macy's (Department Stores, 0.85).
The flat, cross-kind spread suggests CVS's audience is shaped less by retail category loyalty than by a broad, platform-agnostic consumer profile that overlaps with audiences across media, tech, and services.
