Playground →
At 0.93, Budget and Quality Inn sit in a near-dead tie at the top of Days Inn's similarity graph — two distinct audience neighborhoods pulling almost equally, which is exactly what the two-peak shape flag captures.
The first cluster is lodging peers. Budget (0.93), Quality Inn (0.93), Econo Lodge (0.86), and Baymont Inn & Suites (0.85) account for four of the top ten neighbors, spanning both the Budget and Mid-range Hotels subcategories. The second cluster is value retail and everyday spend: Aaron's (0.91) is the third-highest neighbor overall — a furniture rental retailer whose audience shape tracks Days Inn's more closely than most lodging brands do. Walmart (0.87) and Walmart Pharmacy (0.86) follow, with Sonic (0.85), Hibbett Sports (0.84), and Dr Pepper (0.84) rounding out the ten. That second cluster spans Big Box Retailers, Pharmacies, QSR, Sporting Goods, and Beverages — different categories, but a coherent audience shape centered on accessible, everyday-value brands.
The two-peak structure means Days Inn's audience bridges a lodging-peer neighborhood and a broader value-consumption neighborhood, with Aaron's serving as the clearest signal of how far that second cluster extends beyond hospitality.
