Playground →
The top 10 neighbors for Daniel Cormier span five distinct subcategories — MMA infrastructure, gaming brands, beauty influencers, actors, and fellow athletes — with no single cluster dominating and scores compressed into a narrow band from 0.93 to 0.90.
The shape is flat. Dana White (0.93) and ESPN MMA (0.92) sit at the top, followed closely by UFC (0.92) and Jon Jones (0.92) — the four neighbors most directly tied to MMA as a sport and institution. But the cluster doesn't hold its lane: FOX Sports: UFC (0.91) is the last MMA-adjacent entry before the set pivots sharply. Jeffree Star (0.90), a Models subcategory entry, and Infinity Ward (0.90), a Game Developer, sit at nearly the same similarity level as Jon Jones. Bellator MMA (0.90) and Xbox (0.90) follow, with Ronda Rousey (0.90) — the only other Athlete subcategory entry in the top 10 — rounding out the set. The MMA core (Dana White, ESPN MMA, UFC, Jon Jones, FOX Sports: UFC, Bellator MMA, Ronda Rousey) accounts for seven of ten neighbors, but gaming brands and a beauty influencer sit within a fraction of a point of that core, indicating an audience that overlaps substantially with both combat sports media and broader entertainment consumption.
The flat shape here reflects an audience with wide, evenly distributed overlap — one that doesn't belong exclusively to MMA but carries that identity alongside gaming and mainstream celebrity fandom.
