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Deadmau5

Celebrities and Influencers
Musicians and Bands
Playground →Docs

Six of the top 10 neighbors are fellow musicians, but the other four — a film director, two actors, and a casual dining chain — form a second distinct cluster that gives Deadmau5's audience its two-peak shape.

The EDM-adjacent cluster is tight and high-scoring: Skrillex at 0.93, Zedd at 0.92, and Tiësto at 0.92 sit at the top, with Dua Lipa at 0.89 and David Guetta at 0.86 rounding out the musicians-and-bands contingent. Similarity here measures audience composition overlap — these five share an audience that looks structurally similar to Deadmau5's, not merely a genre connection. The second cluster is harder to categorize by kind: Guillermo del Toro (Professionals, 0.89), Sofia Vergara (Actors, 0.89), Leonardo DiCaprio (Actors, 0.86), and Denny's (Casual Dining, 0.88) all score above 0.86 despite sharing no obvious thematic link to electronic music. Anonymous News (Miscellaneous, 0.85) closes the top 10 as the most structurally anomalous entry.

The two-peak pattern suggests Deadmau5's audience is not purely an EDM-specialist crowd — it also overlaps substantially with a broad, mainstream entertainment audience that follows actors, film directors, and mass-market brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "deadmau5", "title": "Deadmau5", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "resolved": "deadmau5", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "skrillex", "title": "Skrillex", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.927, "drivers": [ "N03", "E03", "P03", "E04", "P06" ] }, { "handle": "zedd", "title": "Zedd", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9237, "drivers": [ "N03", "E04", "P03", "P06", "E03" ] }, { "handle": "tiesto", "title": "Tiësto", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9145, "drivers": [ "E04", "N03", "P06", "E03", "P03" ] }, { "handle": "realgdt", "title": "Guillermo del Toro", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8933, "drivers": [ "N03", "P03", "E03", "P06", "I01" ] }, { "handle": "dualipa", "title": "Dua Lipa", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.89, "drivers": [ "N03", "P06", "E03", "E04", "P02" ] }, { "handle": "sofiavergara", "title": "Sofia Vergara", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8891, "drivers": [ "E04", "N03", "P06", "P03", "E03" ] }, { "handle": "denny-s", "title": "Denny's", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.877, "drivers": [ "N03", "E03", "P03", "P06", "E04" ] }, { "handle": "leodicaprio", "title": "Leonardo DiCaprio", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8624, "drivers": [ "N03", "P03", "E03", "I01", "E04" ] }, { "handle": "davidguetta", "title": "David Guetta", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8574, "drivers": [ "N03", "E04", "P06", "P03", "E03" ] }, { "handle": "youranonnews", "title": "Anonymous News", "category": "Miscellaneous", "subcategory": "Miscellaneous", "similarity": 0.8543, "drivers": [ "N03", "P03", "E03", "I01", "E04" ] } ] }
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