Playground →
The top 10 neighbors for DealBook span journalists, news publishers, academics, and — notably — marketing-industry websites, with scores compressed into a narrow band from 0.97 to 0.96, the defining signature of a flat shape.
Andrew Ross Sorkin leads at 0.98, followed immediately by Frank Bruni at 0.979 and Ian Bremmer at 0.976 — three individuals classified as Journalist, Author, and Academic respectively. The gap between first and tenth place is less than two hundredths of a point, meaning no single neighbor dominates; the audience is distributed evenly across the cluster. CMO Today (0.974) and MediaPost (0.974) are the only fellow News Publishers and Websites in the top 10, alongside Digiday (0.974) and Bloomberg Opinion (0.973). Kara Swisher (0.973) and Nicholas Kristof (0.972) round out the journalist contingent, with Scott Galloway (0.971) — classified as a Professional — closing the set.
Tallying subcategories across the 10: four are Journalists, two are News Publishers, two are Websites, one is an Author, and one is a Professional. No fellow News Publisher appears as the single dominant pull; instead, the audience shape is shared equally between individual bylines (journalists, an author, an academic-adjacent professional) and institutional media properties. DealBook's own subcategory — News Publisher — accounts for only two of the ten neighbors, meaning the audience it draws looks as much like the readership of individual writers as it does like the readership of publications.
The flat shape here signals an audience that moves fluidly across media formats — individual journalists, opinion outlets, and trade websites — without anchoring to any single one.
