Playground →
At 0.8871 and 0.8865 respectively, Carl's Jr. and Jack in the Box sit so close together at the top of Del Taco's neighbor set that they form a genuine two-peak structure — the audience shape bridges these two QSR brands rather than converging on either one alone.
The shape is "two-peak," and the data bears that out: the gap between the second and third neighbors is meaningful, with The Habit Burger Grill at 0.8784 and Chevron Extra Mile at 0.8701 trailing slightly behind the leading pair. Four of the top 10 neighbors share Del Taco's own QSR subcategory — Carl's Jr., Jack in the Box, El Pollo Loco (0.8622), and In-N-Out Burger (0.8459) — while the remaining six span fast casual dining (The Habit Burger Grill, WaBa Grill at 0.8199), casual dining (Wienerschnitzel at 0.8482), gas stations (Chevron Extra Mile), and apparel (Skechers at 0.8479, Tilly's at 0.8298). The presence of a gas station and two apparel brands inside the top 10 — alongside a tight cluster of West Coast and regional restaurant chains — points to an audience whose shape is defined less by cuisine type than by a specific regional retail and dining footprint.
The overall picture is a concentrated, regionally anchored audience that pulls nearly as strongly toward two peer QSR brands as it does toward anything else, with non-restaurant neighbors filling out a consistent lifestyle pattern.
