Playground →
DeMarcus Ware (0.97) and Emmitt Smith (0.96) sit at the top of DeMarco Murray's neighbor set — two distinct poles that together define the shape of this audience.
The shape is classified as two-peak, and the data bears that out. The first cluster is tightly Cowboys-affiliated: Dez Bryant (0.96), Dak Prescott (0.95), Michael Irvin (0.93), Jason Witten (0.92), and Cole Beasley (0.92) all score within a narrow band, with the Dallas Cowboys organization itself at 0.94. The second cluster pulls toward legacy Cowboys figures with broader Texas sports reach: Troy Aikman at 0.92 bridges into that territory, and Blogging The Boys (0.89), a Cowboys-focused blog, anchors the media side of the same audience. Eight of the top 10 neighbors carry the Athletes subcategory; the other two are a Sports Team and a Blog — both Cowboys-connected.
What's structurally notable is how little the top 10 strays from a single franchise orbit. No other NFL team appears in the top 10, and the one non-Cowboys athlete in the set, Deandre Hopkins at 0.88, sits at the outer edge. The audience this data describes is one that follows a specific team's extended roster and alumni network, not football broadly.
This is a concentrated, franchise-defined audience shape — one where the Cowboys ecosystem, past and present, accounts for nearly the entire neighbor cluster.
