Playground →
The two strongest pulls in the Department of Defense's top 10 are military-beat news publishers and the individual armed service branches — two distinct audience neighborhoods that together define the shape of this graph.
The shape is classified as two-peak, and the split is clear. The first cluster is military-focused news publishers: Stars and Stripes leads at 0.88, followed by Navy Times at 0.88 and ArmyTimes at 0.86, with Military Times at 0.84. The second cluster is the individual service branches — fellow Government-subcategory entities: U.S. Navy at 0.87, U.S. Air Force at 0.84, and U.S. Army at 0.84. These two clusters sit at nearly the same elevation, which is what produces the two-peak structure: the audience that follows the DoD also follows both the institutional branches and the press that covers them.
Rounding out the top 10 are Military.com (0.81, a Websites subcategory), U.S. Coast Guard (0.80, Government), and The Exchange (0.80, Apparel — General). The Exchange is the only non-Government, non-news-publisher entity in the top 10, and its presence alongside the service branches points to an audience with direct institutional ties to the military ecosystem rather than a casual interest in defense topics.
Taken together, the top 10 describe an audience tightly organized around military service and its infrastructure — the branches, the publications that cover them, and the retail channel built to serve them.
