Playground →
The top 10 neighbors span five distinct subcategories — Sports Teams, Athletes, QSR, Grocery and Superstores, Destinations, and Podcasts and Radio — with no single kind dominating the set, which is the defining feature of a broad-shape audience.
Six of the ten neighbors are Sports Teams (subcategory), led by Detroit Tigers at 0.99, Michigan Football at 0.95, and Detroit Lions at 0.93. That trio forms a tight Detroit-and-Michigan sports cluster at the top of the range. The fourth Sports Team neighbor, Cleveland Browns at 0.86, extends the footprint eastward into Ohio. Two Athletes round out the sports-adjacent block: Miguel Cabrera at 0.90 and Jim Harbaugh at 0.87, both tightly bound to the same regional sports identity.
What distinguishes the broad shape here is what fills positions seven through ten. Tim Hortons (QSR, 0.87) and Meijer (Grocery and Superstores, 0.87) sit nearly level with the Cleveland Browns — meaning the audience overlap with a regional grocery chain is nearly as strong as with an NFL franchise. Mojo In The Morning (Podcasts and Radio, 0.86) and Cedar Point (Destinations, 0.85) complete the top 10, adding a Detroit-market radio show and a Great Lakes regional attraction to a neighbor set that is otherwise dominated by sports.
The overall picture is a Midwest-anchored audience whose shape is defined by regional loyalty across sports, food, and local media rather than by hockey fandom alone.
