Playground →
The top 10 neighbors for Dick's Sporting Goods span five distinct subcategories — and not one of them is another sporting goods retailer. The nearest neighbor, Hobbies, Gifts & Crafts, scores 0.94, followed by Red Robin Gourmet Burgers at 0.90 and Hallmark Cards at 0.90. The only other Sporting Goods and Outdoor Gear entity in the top 10 is Pure Hockey at 0.81 — making it the lone same-kind neighbor in the set.
The shape is broad, with scores ranging from 0.94 down to 0.81 across a wide mix of subcategories: Hobbies Gifts and Crafts (three neighbors — Hobbies, Gifts & Crafts, Hallmark Cards, and Michaels Stores), Hair Salons and Barber Shops (Sport Clips at 0.90, Hair Salons & Barber Shops at 0.89), Athletes (Julie Johnston Ertz at 0.90), QSR (Red Robin), Casual Dining (Panera Bread at 0.89), Furniture Stores (La-Z-Boy at 0.88), and Department Stores (Kohl's at 0.88). The dominant cluster is mainstream American retail and services — not sports media, not outdoor specialty, not athletic brands.
This audience shape reflects a broad, cross-category consumer profile that overlaps more with everyday retail and dining than with the sporting goods space itself.
