Playground →
DJ Pauly D's top 10 sits at the intersection of two distinct audience neighborhoods: a tight cluster of fellow Jersey Shore cast members at the top, and a combat sports contingent anchored by the UFC just below it.
The shape is two-peak. Similarity here measures how closely two entities' audiences resemble each other in composition — a score near 1.0 signals near-identical audience profiles. The first peak is unmistakable: Jenni Farley (JWoww) at 0.98, Nicole Polizzi at 0.98, Vinny Guadagnino at 0.96, Samantha Giancola at 0.95, and Mike 'The Situation' Sorrentino at 0.93 — five Reality TV Stars occupying five of the top seven slots. The second peak arrives immediately after: the UFC at 0.93, Ronda Rousey at 0.92, and Jon Jones at 0.92 form a coherent combat sports cluster that the Jersey Shore audience clearly overlaps with. Linkin Park at 0.93 and Jeremy Renner at 0.92 sit between the two peaks — neither cast members nor fighters — suggesting the audience that bridges these two neighborhoods also has a pull toward rock music and mainstream action-oriented actors.
The two-peak structure reveals an audience that is simultaneously loyal to a specific reality TV franchise and deeply embedded in combat sports fandom — two communities that don't obviously share a center, but clearly share this one.
