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DKNY's nearest audiences are dominated by fashion media — magazines, style websites, and trade publications — with only two fellow fashion brands appearing in the top 10.
Similarity here measures how closely two entities' audiences resemble each other in composition. Across the top 10 neighbors, the scores span a narrow band from 0.96 down to 0.94, which is the defining feature of a flat shape: no single neighbor pulls dramatically ahead of the rest. Who What Wear leads at 0.96, followed closely by Harper's Bazaar (0.95), Glamour (0.95), and WWD (0.95). All four are Marketing Channels — three magazines and a website — and that subcategory pattern holds across most of the set.
The two exceptions are Proenza Schouler (0.95), a Fashion brand like DKNY itself, and Nina Garcia (0.94), a TV Personality. Proenza Schouler is the only other Fashion brand in the top 10; Nina Garcia is the only Celebrities and Influencers entry. The remaining eight neighbors are all Marketing Channels, split between magazines and websites — a cluster that reads as the professional and consumer fashion-media ecosystem rather than the brand's direct competitive set.
The flat shape, combined with the near-total dominance of fashion media over other fashion brands, suggests DKNY's audience is defined less by brand loyalty to a single label and more by broad engagement with the fashion publishing world.
