Playground →
Across the top 10 neighbors, no single entity dominates — BeerAdvocate leads at 0.94, but six of the remaining nine sit within a tight 0.89–0.92 band, producing the broad shape the data flags.
Five of the top 10 are fellow breweries: Flying Dog Brewery (0.92), Sierra Nevada Beer (0.91), Rogue Ales & Spirits (0.90), Stone Brewing (0.89), and Magic Hat Brewing (0.89). That same-kind cluster is the backbone. But the remaining five positions are where the shape gets interesting: Schitt's Creek (0.89) is a TV show, Brent Terhune (0.89) is a comedian, DRAFT Magazine (0.88) is a print magazine, and Eugene Levy (0.88) is an actor. The tenth slot goes to Untappd (0.88), an alcohol-category brand rather than a brewery proper. The cross-kind neighbors — a TV show, a comedian, an actor, a magazine — sit at scores nearly indistinguishable from the brewery cluster, meaning the audience that follows Dogfish Head looks just as much like a Schitt's Creek or Brent Terhune audience as it does a Stone Brewing one.
The subcategory tally across the top 10 (five breweries, one alcohol brand, one TV show, one comedian, one actor, one magazine) describes an audience that is grounded in craft beer media but extends into comedy and character-driven television at comparable intensity — a broad shape with no structural gap between the beer-native and entertainment-native neighbors.
